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Behavioral Economics
3 articles on this topic
The “Default Day Design” That Saves Energy
Forget willpower. Your home’s invisible settings dictate energy use more than you know. Unlock effortless savings by designing efficiency into your everyday defaults.
15 min read
Why Do We Fear the Unknown?
We think fearing the unknown is primal. But what if it's a modern malady, amplified by information overload, making us paralyzed by choices we didn't even know existed?
16 min read
How In-App Purchases Actually Work
Forget what you think you know about digital spending. The mechanics of in-app purchases are far more intricate and psychologically engineered than a simple tap-to-buy button.
16 min read