Measurement
5 articles on this topic
Measuring the ROI of Content Marketing
Forget vanity metrics; true content ROI lies in unseen gains. We expose how traditional measurement blinds marketers to long-term value.
Measuring the Impact of Brand Awareness
Forget vanity metrics: true brand awareness isn't about reach, it's about *relevant* reach. Untargeted visibility drains budgets without boosting your bottom line.
The Impact of Browser Privacy Updates on Analytics
Many businesses are blindsided, finding privacy updates erode even first-party data. This isn't just about cookies; it’s a silent war on true customer understanding.
Measuring Output Instead of Hours in Creative Service Agencies
Ditching hourly billing for "output" sounds smart, but it often backfires, incentivizing superficial work over deep creative impact. Here's how agencies misdefine output—and pay the price.
Product Reviews
HOTO Smart Laser Measure: Sleek, Smart, & Surprisingly Useful!
I put the HOTO Smart Laser Measure to the test, and its blend of precision, style, and smart app features truly impressed me. It's a modern upgrade that makes measuring tasks quicker and more accurate than ever before.